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“Surprise”

Every new employee joining Apple learns the importance of secrecy on day one. Recently, the decision was made to kick off the topic of secrecy at Apple with a more upbeat, encouraging video. Employees as well as relatives of employees were cast for this video.

Writer/Director: Larry Frey

Introducing Center Stage on iOS

Center Stage is a remarkable feature that uses machine learning to track people and quickly zoom in or out of a scene in order to improve the composition.

Director: Larry Frey

Filmic Pro app for iPhone

In the live event, Director Sean Baker and Filmic Pro developer, Christopher Cohen came on stage to present the features and benefits of the latest version of Filmic Pro.

Writer/Director: Larry Frey

Object Tracker on Final Cut (selects)

Announcing the addition of Machine Learning and Object Tracking to Final Cut. Tracking titles in a video edit can now be done in seconds.

Writer/Director: Larry Frey

Announcing the Wolfe Workspace

A reveal video for the stunning makers’ space now available to Marcom.

Writer/Director: Larry Frey
Designer: David Burdon

Rick Baptiste on music apps

Rick Baptiste has played first chair trumpet on every Pixar film. Here, he offers his impressions of on the newest round of third party iOS music Apps.

Writer/Director: Larry Frey